Growth fundamentals do not care what you sell. Here is what the same discipline delivers in consumer platforms, product businesses and beyond.
Rankings, traffic, engagement and technical health, reported directly from Google and Semrush. Select a number to see its source.
The platform lost its home market to regulation and had to win a new one. I took over organic search right as the business migrated to its own platform: rebuilt tracking I could actually report from, held the brand at position one with full control of the results page, and grew demand on generic terms that nobody was searching before. Seven months later, organic is the channel the revenue depends on.
A busy platform was losing users to a painful 7.2 second load time on mobile. I audited the whole experience, found 23 issues worth fixing, and shipped the fixes with engineering: faster pages, cleaner journeys, better discovery. First impressions went from sorry to seamless.