Real money gaming is the hardest test in marketing: brutal acquisition costs, global competition and zero patience for theory. This is my record in it.
One cricket season. Eight campaigns live at once. A $250K budget on the line. We kept one brand voice across every channel, tested more than 60 creative ideas, and moved money toward whatever the match was doing in that minute. When a wicket fell, our bids knew before most fans did.
A consumer platform wanted into markets the big names already owned. I built the entry around local truth: experiences that felt native to each market, offers tied to the events people genuinely care about, and messages timed to the moments they check their phones. Unknown to unavoidable, in one season.
The goal was simple to say and hard to do: become the credible name in a crowded category. I earned more than 80 placements from major publishers, ran responsible play campaigns the press actually wanted to cover, and published original research that others began to cite.