Four projects, documented end to end. Client names stay private, results do not.
A consumer platform wanted into markets the big names already owned. I built the entry around local truth: experiences that felt native to each market, offers tied to the events people genuinely care about, and messages timed to the moments they check their phones. The brand went from unknown to unavoidable in a single season.
One cricket season. Eight campaigns live at once. A $250K budget on the line. We kept one brand voice across every channel, tested more than 60 creative ideas, and moved money toward whatever the match was doing in that minute. When a wicket fell, our bids knew before most fans did.
A busy platform was losing users to a painful 7.2 second load time on mobile. I audited the whole experience, found 23 issues worth fixing, and shipped the fixes with engineering: faster pages, cleaner journeys, better discovery. First impressions went from sorry to seamless.
The goal was simple to say and hard to do: become the name people trust in a crowded category. I earned more than 80 placements from major publishers, ran responsible play campaigns the press actually wanted to cover, and published original research that others began to cite.