01 · Understand
I start with the user, not the product.
Research, data and honest conversations shape what we build and how we talk about it.
Brand · Product · Growth
I build brands people choose and products people keep.
Hi, I'm Yesvanth, Yesh to the people I work with. I spend my days figuring out why people pick one product over another, then I build brands around that answer. Everything I know, I learned in the market: the launches I ran, the teams I led, and the people who taught me along the way.
// The numbers
Performance across the portfolio.
// What I do
Strategy and creative, built together.
Brand strategy, product marketing and creative direction, run as one discipline and measured against one number: revenue.
Brand
- Positioning that sticks.The one thing worth saying, said best.
- Consumer insight.What people want, before we build it.
- Creative direction.Ideas with a business case behind them.
Product
- Go to market.Every channel with a job and a number.
- Lifecycle & journeys.First open to daily habit.
- Experimentation.Test first, spend second.
Leadership
- One team, one roadmap.Product, tech and analytics aligned.
- People building.Teams that deliver independently.
- Stakeholder trust.The same clarity with the board and with the team.
Speciality edge
- Player acquisition.Psychology from click to deposit.
- Live event campaigns.Marketing at match speed.
- Retention systems.Loyalty engineered, not hoped for.
// My way of working
How I build brands and products.
02 · Build
I shape the brand and the product together.
Positioning, user journeys and creative direction move as one plan with one owner.
03 · Grow
I launch, learn and improve every cycle.
Teams stay aligned, decisions stay fast, and the growth compounds quarter after quarter.
// Featured work
Selected case studies.
Case 01
Market Entry & Brand Localization
A consumer platform wanted into markets the big names already owned. I built the entry around local truth: experiences that felt native to each market, offers tied to events people genuinely care about, and messages timed to the moments they check their phones. Unknown to unavoidable, in one season.
Case 02
Eight Campaigns, One Voice
One cricket season. Eight campaigns live at once. A $250K budget on the line. We kept a single brand voice across every channel, tested more than 60 creative ideas, and moved money toward whatever the match was doing in that minute. When a wicket fell, our bids knew before most fans did.